Privacy Policy

Privacy Policy

Effective Date: May 11, 2026

Last Updated: May 11, 2026

Welcome to Paddlly. Your privacy is important to us. This Privacy Policy explains how we collect, use, store, share, and protect your information when you use our website, mobile applications, and related services.

By using Paddlly, you agree to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, you should not use our website, mobile app, or related services.

Who We Are

Our website address is: https://paddlly.com

Paddlly is owned and operated by Mercury Services LLC. Paddlly is a social mapping and float trip planning platform designed to help users discover, organize, and share canoe, kayak, rafting, camping, and river experiences.

For purposes of this Privacy Policy, “Paddlly,” “we,” “our,” or “us” refers to Mercury Services LLC and the Paddlly website, mobile application, and related services.

Information We Collect

We collect information you provide directly, information collected automatically, information generated through your use of Paddlly, and information provided by third-party services used to operate our website and app.

Account Information

When you create an account, we may collect:

  • Name or username
  • Email address
  • Password, which is encrypted or securely processed
  • Profile photo
  • Optional profile details
  • Device and browser information
  • Account settings and preferences
  • Login activity

Location Data

Paddlly may collect GPS or location information when you use location-based features.

Location data may be collected when you:

  • Use map features
  • Search for nearby rivers, campgrounds, outfitters, or access points
  • Share float trip routes
  • Drop pins or checkpoints
  • Use navigation or tracking features
  • Use Float Mode or similar trip tools
  • Save campground, outfitter, sandbar, access point, or river locations
  • Share location-based information with trip members or friends

Location sharing is optional and can be disabled within your device or app settings. If location access is disabled, some map, navigation, nearby search, saved pin, or Float Mode features may not work properly.

Paddlly does not sell your precise GPS location data.

User Content

We may collect content you upload, create, save, or share, including:

  • Photos and videos
  • Comments and reviews
  • Float trip plans
  • Messages
  • Saved locations
  • Saved pins
  • Trip notes
  • Trip member information
  • Event or group information
  • Campground, outfitter, access point, or river location details
  • Reports, corrections, or updates submitted by users

You are responsible for the content you upload or share through Paddlly. Do not upload private, illegal, harmful, misleading, unsafe, or unauthorized content.

Automatically Collected Data

We may automatically collect:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • App version
  • App usage statistics
  • Referral pages
  • Pages or screens viewed
  • Crash reports and diagnostics
  • Cookies and analytics data
  • Performance logs
  • Error logs
  • Security logs

Comments

When visitors leave comments on the site, we collect the data shown in the comments form along with the visitor’s IP address and browser user agent string to help detect spam.

An anonymized string created from your email address, also called a hash, may be provided to the Gravatar service to determine whether you are using it. After approval of your comment, your profile picture may be publicly visible alongside your comment.

Media Uploads

If you upload images to Paddlly, you should avoid uploading images that contain embedded location data, including EXIF GPS data. Other users may be able to download and extract location information from uploaded images.

Uploaded media may be used to display your profile, enhance trip planning, identify saved pins, support user-generated location content, or improve the user experience.

Cookies

Paddlly uses cookies and similar technologies to improve functionality, security, analytics, and user experience.

Comment Cookies

If you leave a comment on our site, you may opt in to saving your name, email address, and website in cookies. These cookies are for convenience and typically last for one year.

Login Cookies

When you visit our login page, a temporary cookie may be set to determine if your browser accepts cookies. This cookie contains no personal data and is removed when you close your browser.

When you log in, we set cookies to save your login information and screen preferences. Login cookies typically last for two days. If you select “Remember Me,” your login may persist for two weeks.

Editing Cookies

If you edit or publish content, an additional cookie may be stored in your browser. This cookie contains no personal data and typically expires after one day.

Analytics and Performance Cookies

We may use analytics providers and performance tracking tools to understand how visitors use Paddlly, improve our services, monitor technical performance, detect errors, and improve security.

Embedded Content from Other Websites

Articles, posts, app screens, or pages on Paddlly may include embedded content such as videos, maps, images, forms, social media posts, or articles from third-party websites.

Embedded content behaves the same way as if the visitor directly visited the third-party website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with their embedded content.

Paddlly is not responsible for the privacy practices, security, accessibility, or content of third-party websites or embedded services.

How We Use Your Information

We may use your information to:

  • Provide and improve Paddlly services
  • Create and manage user accounts
  • Authenticate users
  • Enable float trip planning and navigation features
  • Display maps, saved pins, and route information
  • Display user-generated content
  • Support friend requests, group trips, and social features
  • Send account notifications or app updates
  • Send push notifications, if enabled
  • Improve app performance and security
  • Detect fraud, abuse, spam, or unauthorized activity
  • Respond to support requests
  • Analyze trends and user engagement
  • Improve river, campground, outfitter, and access point information
  • Support vendor listings, sponsored placements, or advertising features
  • Comply with legal obligations
  • Protect the rights, safety, and property of Paddlly, users, and others

Who We Share Your Data With

We do not sell your personal information.

We may share limited information with:

  • Hosting and infrastructure providers
  • Database and cloud storage providers
  • Analytics providers
  • Spam detection services
  • Mapping or GPS service providers
  • Authentication providers
  • Email and notification providers
  • Payment providers, if purchases or subscriptions are offered
  • Security and fraud-prevention providers
  • Legal authorities when required by law

If you request a password reset, your IP address may be included in the reset email.

Visibility of Shared Information

Some information you share through Paddlly may be visible to other users depending on how you use the platform.

This may include:

  • Your username
  • Your profile photo
  • Public comments or reviews
  • Public pins or location submissions
  • Trip details shared with trip members
  • Messages shared with other users or groups
  • Photos or media you upload
  • Event or group information you choose to share

You should use caution when sharing exact locations, personal information, travel plans, or private trip details.

Advertising, Vendor Listings, and Sponsored Content

Paddlly may display advertisements, local vendor listings, sponsored placements, outfitter listings, or promoted content.

Sponsored content may be based on general location, river area, trip category, search category, or app activity.

Paddlly does not sell your personal information to advertisers. We do not provide your email address to advertisers unless you directly provide it to them, contact them, submit a form to them, or give us permission.

Data Retention

Comments

Comments and related metadata may be retained indefinitely to help recognize and approve follow-up comments automatically.

User Accounts

For users who register on our website or app, we store the personal information provided in their user profile. Users can view, edit, or delete their personal information at any time, except usernames may not be changeable. Website administrators may also access and manage this information.

App and Usage Data

We may retain certain logs, analytics, crash reports, diagnostics, and security data for operational, legal, business, or security purposes.

Trip, Pin, and User Content

Trip plans, saved pins, uploaded media, messages, and related content may be retained for as long as needed to provide the service, maintain shared trip records, support user accounts, resolve disputes, prevent abuse, or comply with legal obligations.

Deleted Accounts

If you request account deletion, we will make reasonable efforts to delete or anonymize personal information associated with your account, subject to legal, security, operational, backup, fraud-prevention, or legitimate business requirements.

Some shared content, such as group messages, trip history, public comments, or shared pins, may remain visible to other users if needed to preserve shared records or user experience.

Your Rights

Depending on your location and applicable laws, you may have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion of your data
  • Export your account data
  • Withdraw consent for certain data uses
  • Disable location sharing
  • Disable push notifications
  • Request account closure
  • Opt out of certain marketing communications
  • Ask questions about how your data is used

To request access, updates, deletion, or account closure, contact us at: mercuryservicesus@gmail.com.

We may need to verify your identity before fulfilling certain privacy requests.

Account Deletion

You may request deletion of your Paddlly account by contacting: mercuryservicesus@gmail.com.

Please contact us from the email address associated with your Paddlly account when possible. This helps us verify your request.

After receiving a verified deletion request, we will make reasonable efforts to delete or anonymize your account information, subject to legal, operational, security, backup, or legitimate business requirements.

Where Your Data Is Sent

Visitor comments and uploads may be checked through automated spam detection and security services.

Data may also be processed by third-party hosting, analytics, mapping, payment, infrastructure, or security providers located in different countries.

By using Paddlly, you understand that your information may be processed in the United States or other locations where our service providers operate.

Security

We take reasonable measures to protect your information using industry-standard security practices. However, no internet-based service, website, mobile app, database, server, or electronic storage system can guarantee complete security.

Users are responsible for maintaining the confidentiality of their account credentials. If you believe your account has been compromised, contact us immediately at: mercuryservicesus@gmail.com.

Children’s Privacy

Paddlly is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13.

If we become aware that information has been collected from a child under 13 without parental consent, we will remove it promptly.

Users under 18 should use Paddlly only with permission from a parent or legal guardian.

Third-Party Services

Paddlly may integrate with third-party platforms and services, including:

  • Mapping providers
  • Social media platforms
  • Payment providers
  • Authentication systems
  • Analytics providers
  • Hosting and infrastructure providers
  • Email and push notification providers
  • Spam detection and security providers

These services operate under their own privacy policies. Paddlly is not responsible for the privacy practices, security, accessibility, or content of third-party services that we do not control.

Outdoor Safety and Location Accuracy

Paddlly provides trip planning, mapping, saved location, and outdoor recreation tools for general informational and convenience purposes only.

Paddlly does not guarantee:

  • River conditions
  • Water levels
  • Weather conditions
  • Route safety
  • Float times
  • GPS accuracy
  • Map accuracy
  • Cell service availability
  • Emergency response availability
  • Outfitter availability
  • Campground availability
  • Accuracy of user-submitted pins or content

Outdoor activities, including canoeing, kayaking, rafting, floating, camping, swimming, hiking, and travel near water, involve risk. You are responsible for checking local conditions, water levels, weather, rules, regulations, safety equipment, and emergency information before participating in any outdoor activity.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updated versions will be posted on this page with a revised effective date or last updated date.

Continued use of Paddlly after updates constitutes acceptance of the revised policy.

Contact Information

If you have questions about this Privacy Policy, your personal data, account deletion, accessibility requests, or your use of Paddlly, you may contact us at:

Paddlly
Mercury Services LLC
Website: https://paddlly.com
Email: mercuryservicesus@gmail.com

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